Format Trends

Five years of Google Search data for the terms that matter to collectors. Everything here is up year-over-year.

The Format

"4K Blu-ray" is up 64% YoY and "cancel streaming" spiked at the exact same time in mid-2025. People started dropping subscriptions and searching for discs in the same month, and neither trend has come back down.

google search

4K Blu-ray

+64%

12 months

google search

physical media

+100%

12 months

-20%

3 months

google search

cancel streaming

+50%

12 months

-69%

3 months

The Labels

The boutique labels are growing even faster. Criterion Collection doubled in search interest, Arrow Video is up 71%, and steelbook keeps climbing steadily without the seasonal swings you see in the other keywords.

google search

Criterion Collection

+116%

12 months

+15%

3 months

google search

Arrow Video

+71%

12 months

-16%

3 months

google search

steelbook

+44%

12 months

+13%

3 months

Data updated April 5, 2026. Values are normalized on a 0-100 relative scale where 100 represents peak search interest within each keyword's own history. Source: Google Trends.